Alistair McAlpine

Posts Tagged ‘Web writing’

How to migrate your Facebook Profile to a Facebook Page

In Facebook tips, Recent on July 22, 2011 at 2:14 p07

A Personal Profile is bad for businessHomer demonstartes Facebook Personal Account vs Business Page

Previously I explained the difference between a Facebook Personal Profile and a Facebook Business Page.  If you have created a Personal Profile for your business and want to migrate it to a Business Page – read on…
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Social Media Etiquette

In Facebook tips, Featured, Recent, Videos on April 8, 2011 at 2:14 p04

8 BIG tips for small business

Testing your toe in the Social Media lagoon can be fun, but hazardous if you don’t know what’s expected.

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Keyword placement for Web Writers

In Videos on March 24, 2011 at 2:14 p03

Websites for Hunter Gatherers

Keywords and how humans hunt for them on the internet.

Creating your new website FAQ – the Web Writer

In Recent, Writing for the Web on March 19, 2011 at 2:14 p03

Easy reading is damn hard writingWhat can you expect from a Web Writer?

So, you’re getting a new website or upgrading the old one and someone else is writing the content? What can you expect of your writer and what does the Web Writer expect from you?

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Old geezer turns Social Media guru

In Facebook tips, Recent, Writing for the Web on November 15, 2010 at 2:14 p11
My friend Les is not what he appears, he’s a Social Media guru

The Social Media Guru

Les knows everything about Social Media.

My old friend Les is not what he appears, he’s a Social Media guru. Like all mystics his musings need a little insightful translation. Read the rest of this entry »

Keyword placement for Web Writers

In Writing for the Web on September 23, 2010 at 2:14 p09

Video Version available

The keywords web users type into search engines are key to grabbing their attention.  Clever keyword placement stops them in their tracks, remember they only spend a few seconds on your page before deciding to stay or leave. Read the rest of this entry »

Plain language web writing for real people (video)

In Videos on September 12, 2010 at 2:14 p09

Plain language plain and simple.


Plain language webwriting for real people

In Featured, Writing for the Web on September 10, 2010 at 2:14 p09

Video Version available
Web writing using plain language is the key to clear communication, more hits on your website and more return traffic. Satisfy your readers using plain language and they’ll be back. Read the rest of this entry »

Links – A Web Writer’s take (video)

In Videos on September 2, 2010 at 2:14 p09

“Click here” and other useless road signs.

Alistair McAlpine shares a few thoughts on links, the functionality that makes the internet powerful.

Links, a Web Writer’s take

In Writing for the Web on September 1, 2010 at 2:14 p09

Video Version available

A link is an opportunity missed unless it clearly signposts the content of it’s destination.
Readers quickly scan links for keywords as they navigate the internet. If you want traffic in your neck of the woods make sure your signposts function. Read the rest of this entry »