Alistair McAlpine

Posts Tagged ‘links’

Links – A Web Writer’s take (video)

In Videos on September 2, 2010 at 2:14 p09

“Click here” and other useless road signs.

Alistair McAlpine shares a few thoughts on links, the functionality that makes the internet powerful.

Links, a Web Writer’s take

In Writing for the Web on September 1, 2010 at 2:14 p09

Video Version available

A link is an opportunity missed unless it clearly signposts the content of it’s destination.
Readers quickly scan links for keywords as they navigate the internet. If you want traffic in your neck of the woods make sure your signposts function. Read the rest of this entry »