Alistair McAlpine

Archive for the ‘Writing for the Web’ Category

Adjust OmmWriter music volume

In OmmWriter, Writing tools on August 3, 2011 at 2:14 p08

But leave the keyboard sounds untouchedOmmWriter logo with headphones

OmmWriter is a full-screen simple text editor that plays audio, I use it alongside Scrivener (my word-bench).

As a writer I love the way OmmWriter creates an enveloping environment but as a recording engineer I’m fussy about the sound. Not being able to adjust OmmWriter music and keyboard sounds individually bothered me so I came up with this solution/compromise.

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Creating your new website FAQ – the Web Writer

In Recent, Writing for the Web on March 19, 2011 at 2:14 p03

Easy reading is damn hard writingWhat can you expect from a Web Writer?

So, you’re getting a new website or upgrading the old one and someone else is writing the content? What can you expect of your writer and what does the Web Writer expect from you?

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Old geezer turns Social Media guru

In Facebook tips, Recent, Writing for the Web on November 15, 2010 at 2:14 p11
My friend Les is not what he appears, he’s a Social Media guru

The Social Media Guru

Les knows everything about Social Media.

My old friend Les is not what he appears, he’s a Social Media guru. Like all mystics his musings need a little insightful translation. Read the rest of this entry »

Google Instant Previews make small sexy

In Recent, Writing for the Web on November 15, 2010 at 2:14 p11

Instant Preview of Gimli the Dwarf

What I might have done differently had I known

Google Instant Preview allows users to view small versions of web pages while scanning search results. Read the rest of this entry »

Keyword placement for Web Writers

In Writing for the Web on September 23, 2010 at 2:14 p09

Video Version available

The keywords web users type into search engines are key to grabbing their attention.  Clever keyword placement stops them in their tracks, remember they only spend a few seconds on your page before deciding to stay or leave. Read the rest of this entry »

Plain language webwriting for real people

In Featured, Writing for the Web on September 10, 2010 at 2:14 p09

Video Version available
Web writing using plain language is the key to clear communication, more hits on your website and more return traffic. Satisfy your readers using plain language and they’ll be back. Read the rest of this entry »

Links, a Web Writer’s take

In Writing for the Web on September 1, 2010 at 2:14 p09

Video Version available

A link is an opportunity missed unless it clearly signposts the content of it’s destination.
Readers quickly scan links for keywords as they navigate the internet. If you want traffic in your neck of the woods make sure your signposts function. Read the rest of this entry »