If you’re keen to promote your business but find Facebook confusing, you’re not the only one.
“I created a Profile for me so why not one for my business?” A friend made the mistake of creating a Facebook Personal Profile for her cafe.
Before thrusting your business, banners flying, into a Facebook Profile check out Facebook Fan Pages. Here’s why.
Facebook Profiles are for real people.
In fact the Facebook Terms and Conditions state that Facebook may delete a Personal Profile used for business purposes, friends and all. Worth the risk?
Facebook designed Fan Pages for businesses (or organisations, public figures, etc) and your business will get a lot more from its Facebook Page than a Profile. Just to clarify – a Profile gathers Friends where a Facebook Fan Page attracts Fans who Like your page.
Set up your Fan Page well and things could very easily get out of control.
5 Reasons to use a Fan Page, not a Profile
- Insights & Analytics
Behind your Facebook Fan Page sits easily accessible Insights data about who ‘Liked’ your Page, how they interacted with it and which content was most viewed.
- Search Engines
Search engines index Facebook Pages so your customers can find you.
- Limited to 5,000 friends
Your Personal Profile has a limit of 5,000 friends but your Facebook Page has no limit on ‘Likes’.
- Promotion & Competitions
Facebook allows you to promote your business and run competitions on your Facebook Page, unlike your Personal Profile. Facebook does police this one.
- Advertising your Page
You can advertise your Facebook Page using Facebook Ads and easily check results.
oh and another thing…
You can assign more than one person to administer your business Fan Page from their Personal Profiles.
Wait there’s something else…
To your Facebook-savvy customers (and the number is probably significant or you wouldn’t bother) a Personal Profile for your business may give the impression that you don’t know what you are doing. Probably not the image you want to project.
So don’t make the mistake of creating a Facebook Personal Profile for your business as switching to a Fan Page later on is not straight forward.
What does Facebook have to say on the subject?
Pages are for organizations, businesses, celebrities, and bands to broadcast great information in an official, public manner to people who choose to connect with them. Similar to profiles, Pages can be enhanced with applications that help the entity communicate and engage with their audiences, and capture new audiences virally through friend recommendations, News Feed stories, Facebook events, and beyond.
You can create and manage a Facebook Page for your organization from your personal account. Please note that only the official representative of an organization, business, celebrity, or band is permitted to create a Page.
Image from Arts Guardian: Beatlemania, 1965 – Crowds outside Buckingham Palace as the Fab Four receive their OBEs